The mobile version of PlayerUnknown’s Battlegrounds (PUBG) has been downloaded more than a billion times. This makes the Battle Royale game one of the most successful mobile games ever. The game earns developer Tencent about $ 7 million a day.
With more than a billion downloads, it is not surprising that PUBG Mobile is making a big profit. The latest figures from data collector Sensor Tower show that an average of 7.4 million dollars a day was spent in the game in 2020. In total, PUBG Mobile has generated more than $ 5 billion, of which $ 2.7 billion in the past year.
Last quarter, developer Tencent earned $ 709 million from PUBG Mobile. It is striking that the most is earned through Apple’s App Store. Earlier this year, Fortnite, games biggest rival, was pulled from the App Store due to an ongoing lawsuit. PUBG Mobile is the second most downloaded game in the mobile gaming market after Candy Crush and Subway Surfers.
The PC version of the game came out in 2017 and has long been the most popular battle royale game on the market. In 2018, PUBG Mobile followed on iOS and Android. Other popular games in the battle royale genre are Fortnite, Call of Duty Warzone and Apex Legends.
One of the reasons the game continues to do so well is because of its success in China. Tencent Games is a gaming arm of Chinese telecom giant Tencent. A special version of the game has been released in China called Game For Peace. This version of the game is basically the same, but it is full of Chinese propaganda, which makes it more attractive to the Chinese market. As a result, half of the total profit from 2020 came from China. In addition to its own game studio, Tencent also owns other major players in the gaming market, such as League of Legends developer Riot Games.