CD Projekt explains its plans to expand its The Witcher and Cyberpunk franchises and improve its communication

CD Projekt talks about its strategy for its next few years, working in parallel with its The Witcher and Cyberpunk franchises with all kinds of spin-offs, while committing to improve the working conditions of its employees.

CD Projekt, the Polish video game company known for  The Witcher 3  and (for better or for worse)  Cyberpunk 2077  has made a presentation today in which they explain the strategy that the studio will take over the next few years.

In short, his plan is to expand and improve his production capacity to be able to run two series in parallel, experimenting with other genres and experiences outside of the single-player RPG, and improving the well-being of his workers.

The Witcher and Cyberpunk will be the two pillars on which all the company’s work will revolve. However, they have focused on diversifying the franchises with independent products, such as The Witcher Monster Slayer, the Augmented Reality mobile game, or Cyberpunk Edgerunners, the anime for Netflix announced last year.

Of course, their focus will continue to be single-player RPG games, but they want to get more value out of their two IPs with this kind of spin-offs of mobile games, animation or live-action series, comics, merchandising … Once again, they vow to continue to enrich the core single-player RPG experience : The Witcher 3 introduced action elements, shooter Cyberpunk 2077 …

His plan to give more arms to all his franchises goes, of course, through online games. The Witcher has the hit Gwent , and Cyberpunk will also get online content … supposedly.

Cyberpunk

What’s going on with Cyberpunk 2077 online?

In this presentation they claim to have changed their strategy: instead of focusing on a Cyberpunk online game as their next AAA, as they previously announced, they prefer to bet on a “systematic and agile” method that they will introduce online in all their games. They talk about a technology that will help them integrate online functionalities in all their developments, although at the moment it is a very vague description.

Is Cyberpunk Online still running, then? The roadmap for 2021 shared by CD Projekt for Cyberpunk 2077 mentions patches, small free updates, and the version for next-gen, without any mention of the online one.

On the other hand, The Witcher will continue to expand GWENT, working on Monster Slayer (developed by Spokko, a studio that belongs to CD Projekt) and on the next gen version of The Witcher 3 .

All of that leads us to their promise to change their communication strategy, after the crash at the launch of Cyberpunk 2077. From now on, they want the marketing campaigns to be shorter and closer to the launch of the game .

He does not deny that there are still teasers for developments in the long term, “but when the marketing campaigns start, we want to better manage the expectations between all platforms. This means focusing communication on real footage and demos, not conceptual, and showing footage in all the platforms on which it will appear “.

The goal is to continue the parallel development of AAA projects from 2022, which will share resources but work on separate projects. The Witcher 4 and Cyberpunk 2077 expansions / sequels? 

In the CD Projekt Twitter account, you will find the rest of the slides with all the keys about this expansion, with which they hope to redirect the company by correcting the errors of the launch of Cyberpunk 2077. Remember that Cyberpunk 2077 patch 1.2 is imminent.

To do this, they hope to expand their productive force after the purchase of the Canadian study Digital Scapes, but also by taking better care of their employees and their mental health, improving communication channels, promoting diversity and inclusion projects, empowering all employees to listen to all voices, following complaints of “crunch” during the final stage of development of Cyberpunk 2077.

Add Comment